Is Choice Hotels International, Inc. a Buy?

Choice Hotels International, Inc., also known as Choice Hotels, operates as a prominent global hotel franchisor, conducting its extensive business through its various subsidiary entities. The company's activities are primarily divided into two main segments: Hotel Franchising and Corporate & Other. It authorizes the use of its brand names for a diverse portfolio of lodging establishments, including well-known brands such as Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Everhome Suites, Cambria Hotels, and the Ascend Hotel Collection. Beyond its core franchising operations, Choice Hotels also develops and offers cloud-based property management software solutions specifically designed for independent hoteliers not affiliated with its franchise system. As of March 31, 2022, its widespread network consisted of approximately 7,000 hotels, encompassing roughly 600,000 rooms, distributed across 35 countries and territories worldwide. Established in 1939, Choice Hotels International, Inc. maintains its corporate headquarters in Rockville, Maryland.