BIRK Battle Card: Risk, Performance & Setup | Stoxcraft

Birkenstock Holding plc

Health

Performance

8.7

Risk

Sell

Buy

Curious about the Scores? Learn more.

Birkenstock Holding plc stock rating and score history

All changes in ratings, performance and outlook tracked over time.

02.09.2026

Red alert. Risk levels out of control.

18.08.2026

Almost falling apart. Core metrics remain shaky and unstable.

09.07.2026

Momentum tanked. Clearly underperforming.

01.07.2026

Health’s picking up. Numbers look cleaner, cash flow tighter.

BIRK

Birkenstock Holding plc

31.79

+1.18%

8.7

Sell

Buy

© Stoxcraft

Birkenstock Holding plc

Birkenstock Holding plc stock price, chart patterns and momentum

Recent price movements, trend behaviour and momentum signals based on real-time market data.

What does Birkenstock Holding plc do? Business model and key facts

Get the full picture of Birkenstock Holding plc: what it builds, where it operates, and how it makes money.

Birkenstock Holding plc Profile

Sector: Consumer Cyclical

Industry: Apparel - Footwear & Accessories

Employees (FY): 6800

Birkenstock Holding plc specializes in the creation and distribution of various foot-related products. While renowned for its extensive collection of footwear, which includes sandals, shoes, and closed-toe designs, the company also expands its offerings to encompass skincare items and accessories. These products are made available to customers through a diverse range of channels, including its own online retail platforms, a network of company-owned physical stores, and wholesale partnerships with other businesses. The company maintains a broad international footprint, conducting operations in significant markets such as the United States, Brazil, Canada, Mexico, Europe, and the APMA (Asia Pacific, Middle East, Africa) region. Established in 1774, Birkenstock Holding plc is headquartered in London, United Kingdom, and functions as a subsidiary of BK LC Lux MidCo S.à r.l.

Company facts

Oliver Christian Joachim Reichert

CEO

6800

Employees worldwide

Performance

-29.89%

Last 12 months

Growth

$2.46B

Revenue year

$408.71M

Net income

Valuation

$5.62B

Market Cap

20.62

Price/Earnings Ratio

Stocks related to Birkenstock Holding plc

Selected based on industry alignment and relative market positioning.

CROX

Crocs, Inc.

123.44

-0.95%

5.1

Sell

Buy

© Stoxcraft

Crocs, Inc.

ONON

On Holding AG

30.46

+0.99%

7.8

Sell

Buy

© Stoxcraft

On Holding AG

SKX

Skechers U.S.A., Inc.

63.13

-0.11%

1.8

Sell

Buy

© Stoxcraft

Skechers U.S.A., Inc.

SHOO

Steven Madden, Ltd.

44.23

+1.91%

4.3

Sell

Buy

© Stoxcraft

Steven Madden, Ltd.

CPRI

Capri Holdings Limited

15.19

-1.56%

9.3

Sell

Buy

© Stoxcraft

Capri Holdings Limited

Events and news impacting Birkenstock Holding plc stock

Earnings, coporate decisions and industry developments that can affect the share price.

Low-poly boxing scene shows McDonald’s losing 2–1 to Altria, highlighting Altria’s stronger dividend and stock performance.

23 September 2026

McDonald's vs. Altria: the dividend stock with the better margin isn't the one delivering returns

23 September 2026

5 min 38 sec read

McDonald's vs. Altria: the dividend stock with the better margin isn't the one delivering returns

McDonald's just posted a 4.5% US traffic decline and replaced its US chief. Altria still sells cigarettes. Checked metric by metric, the safer stock isn't the one you'd guess.

HypeMeter-img

Slightly Bullish

Low-poly Toroshi compares SIG and REAL in a luxury showroom, illustrating Signet Jewelers’ rising Performance Score versus The RealReal’s decline.

21 September 2026

Signet Jewelers vs. The RealReal: same week, same industry, opposite signal

21 September 2026

6 min 1 sec read

Signet Jewelers vs. The RealReal: same week, same industry, opposite signal

Signet Jewelers and The RealReal sell in the same industry and just moved in completely opposite directions this week. Here's why.

HypeMeter-img

Low-poly buyback machines for Marriott and Hilton show negative equity of $3.77B and $5.35B, illustrating how aggressive share repurchases can push equity below zero without breaking the underlying business.

07 September 2026

Marriott vs. Hilton: whose buyback binge went too far?

07 September 2026

6 min 27 sec read

Marriott vs. Hilton: whose buyback binge went too far?

Marriott and Hilton both carry negative total equity after years of aggressive buybacks. Whose binge actually went further, and what does it mean for each stock?

Toroshi compares KLA’s 21% dividend hike with Rush Enterprises’ 10.5% increase on a balance scale, showing that their actual cash payouts are much closer than the headline percentages suggest.

KLAC's and RUSHA's dividend hikes: what they're actually worth

Tech & Innovation

4 min 28 sec read

KLAC's and RUSHA's dividend hikes: what they're actually worth

KLA (KLAC) just hiked its dividend 21%. Rush (RUSHA) raised its 10.5%, but the real dollar gap tells a different story.

HypeMeter-img

Low-poly Rush Enterprises (RUSHA) race pit stop visualizes its 3-for-2 stock split and new $0.14 quarterly dividend.

RUSHA's stock split looks nothing like Gauzy's

5 min 18 sec read

RUSHA's stock split looks nothing like Gauzy's

Rush Enterprises just split its stock 3-for-2 and started paying a new dividend. Its scores show exactly why this split looks nothing like Gauzy's.

HypeMeter-img

Slightly Bullish

Stoxcraft Fallers of the Week: Flotek, Klarna and Bally’s stocks slide

3 stock fallers this week: Flotek, Klarna, and Bally's under pressure

4 min 9 sec read

3 stock fallers this week: Flotek, Klarna, and Bally's under pressure

A short-seller report, a slashed revenue outlook, and a going-concern warning: these three stocks each lost around 31% or more of their value this week.

HypeMeter-img

Toroshi watches ONON, CLBT and BYND platforms collapse, visualizing three stocks falling after earnings setbacks and a reverse stock split.

Faller of the week: 3 stocks sinking on guidance cuts and misses

5 min 47 sec read

Faller of the week: 3 stocks sinking on guidance cuts and misses

A sales miss, a guidance-cut selloff and a delisting-driven reverse split sent these three stocks lower this week. Here's what's actually behind each drop.

HypeMeter-img

Toroshi watches a CPI shockwave hit three sector-themed vehicles on a futuristic racetrack, boosting XOM’s armored energy truck while rattling DHI’s homebuilder vehicle and squeezing PG’s consumer-goods transport.

Three stocks, three different bets on Wednesday's CPI report

4 min 55 sec read

Three stocks, three different bets on Wednesday's CPI report

Wednesday's CPI report lands at 8:30 AM ET. An energy major, a homebuilder, and a consumer staples name are positioned for it in very different ways.

HypeMeter-img

Toroshi in a futuristic TTD command centre as three darkened command stations power down while the main business reactor stays online and a red risk warning rises

The Trade Desk just had its worst quarter, and a leadership shakeup

5 min 10 sec read

The Trade Desk just had its worst quarter, and a leadership shakeup

The Trade Desk's Q2 revenue grew just 3% as its CFO, CMO, and commercial chief all exited at once. The score already reflects it.

HypeMeter-img

Toroshi the Stoxcraft mascot stands in front of an AMZN server facility with cash flow gauges and data center infrastructure in the background

Amazon reports Q2 earnings today, and its stock is down 13.8% in three months

Company Spotlight

5 min 11 sec read

Amazon reports Q2 earnings today, and its stock is down 13.8% in three months

Amazon's stock has gone nowhere in a year. Free cash flow per share just turned negative. Tonight's numbers settle whether that's investment or drag.

HypeMeter-img

Slightly Bullish

Toroshi Forging Stock Split Candidates

Upcoming stock splits in 2026: what the scores say about FICO, Costco, and AutoZone

6 min 18 sec read

Upcoming stock splits in 2026: what the scores say about FICO, Costco, and AutoZone

Three stocks are 2026's favorite stock split candidates. FICO, Costco, and AutoZone all trade above $900 a share. But only one has the fundamentals to match the hype.

HypeMeter-img

Toroshi Managing Hyperscaler AI Spending in an RTS War Room

Hyperscaler earnings Q2 2026: what score gaps reveal before the print

Tech & Innovation

3 min 51 sec read

Hyperscaler earnings Q2 2026: what score gaps reveal before the print

Four hyperscalers report Q2 results July 22 to 30. Combined AI spending tops $650B this year. The scores say this isn't one stor, it's four different setups.

HypeMeter-img

Slightly Bullish

Toroshi presents five stock fighters labeled ACMR, MXL, HUM, BJRI, and SN in a futuristic low-poly arena.

June's 5 strongest-trending stocks: the fundamentals aren't equal

5 min 24 sec read

June's 5 strongest-trending stocks: the fundamentals aren't equal

Humana just hit a 52-week high. Analysts keep raising price targets. Its performance score still says something's off.

HypeMeter-img

Slightly Bullish

Low-poly bull character leans out of a futuristic GM muscle car racing through a bright desert canyon while dragging chained metal blocks labeled with tariff and steel costs, illustrating how General Motors delivered strong earnings despite rising vehicle

GM stock: $1,200 per vehicle in tariff costs, and a 40% earnings beat

Company Spotlight

3 min 58 sec read

GM stock: $1,200 per vehicle in tariff costs, and a 40% earnings beat

GM's tariff bill works out to roughly $1,200 per vehicle sold. The company beat earnings by over 40% anyway and raised its full-year outlook. The Q1 numbers are more complicated than the headlines suggest.

HypeMeter-img

Low poly 3D scene of Toroshi the bull driving a battered Cybertruck uphill while Tesla robots push from behind and a massive 181x P/E block weighs the vehicle down, symbolizing the challenge of sustaining Tesla’s high valuation despite slowing momentum

Tesla stock jumps 14% in May: robotaxi boom or SpaceX distraction?

Company Spotlight

7 min 16 sec read

Tesla stock jumps 14% in May: robotaxi boom or SpaceX distraction?

Tesla (TSLA) surged 14% in May. Its robotaxi fleet just hit 300 cities. But the SpaceX merger speculation threatens to overshadow everything TSLA investors actually care about.

HypeMeter-img

Slightly Bullish

Birkenstock Holding plc fundamentals and technical analysis

Financial fundamentals and technicals signals combined to access stability, momentum and market direction.