Is Bally's Corporation a Buy?

Bally's Corporation functions as a worldwide entertainment provider, primarily focused on casinos, and is continually expanding its reach across numerous platforms. Its current operational base in the United States encompasses 15 casinos spread across ten states, a golf course in New York, a horse racing track in Colorado, and authorization to offer online sports betting in eighteen states. A recent strategic move, the purchase of Aspers Casino in Newcastle, UK, has significantly broadened its international footprint and diversified its entertainment offerings. Beyond its physical venues, Bally's also boasts a robust digital presence, which includes Bally’s Interactive International (formerly known as Gamesys Group), a prominent global interactive gaming provider; Bally Bet, an advanced sports wagering platform; and Bally Casino, an expanding online casino platform. The corporation’s current operational scale involves 10,600 employees, overseeing approximately 15,300 slot machines, 580 table games, and 3,800 hotel accommodations. Additionally, following the closure of the Tropicana, Bally's holds development rights for prime land in Las Vegas. Looking ahead, the impending merger with The Queen Casino & Entertainment Inc. is poised to substantially enhance Bally's existing assets. This integration will introduce four more casinos across three states, notably extending Bally's operational reach into Iowa for the first time. The Queen acquisition is also set to bring over 900 new employees, approximately 2,400 slot machines, 50 table games, and 150 hotel rooms into Bally's expanding network. Furthermore, Bally's will inherit Queen's substantial financial interest in Intralot S.A. (ATSE: INLOT), a global enterprise specializing in lottery management and services.