Armin Skelic

Armin Skelic

Founder of Stoxcraft, Stock Market Analyst & Financial Content Strategist

Armin Skelic is the founder of Stoxcraft and a stock market analyst with more than 15 years of hands-on investing experience across stocks, ETFs and cryptocurrencies. He holds a Bachelor's and Master's degree in Business and has worked across banking, automotive, industrial and technology sectors. That cross-industry background shapes how he reads markets and analyzes companies. Armin created Stoxcraft to make investing clearer, sharper and more accessible for modern investors who want to understand the game they are actually playing, not just follow the noise.

Why I built Stoxcraft


Most financial content is written like a compliance document. Dense, dry and built for nobody. I wanted something different. A platform that makes investing feel like something worth understanding, not something to survive. That is why Stoxcraft exists.


15 years of skin in the game


I have been investing for over 15 years, across stocks, ETFs and crypto. Through bull markets, crashes, hype cycles and the quiet stretches in between. That kind of time teaches you things a course never will. How fast a narrative flips. How risk builds up quietly. And why emotions move markets just as much as earnings do.


A cross-industry lens


My professional background spans banking, automotive, industrial and technology sectors. That matters more than it sounds. When I analyze a company, I am not just reading a balance sheet. I am looking at where it sits in its market, how it handles competition and whether the strategy actually holds up in the real world.


The academic side


I hold a Bachelor's and Master's degree in Business, covering economics, finance, strategy and company analysis. At Stoxcraft, that foundation goes into every piece of content. Not to show off credentials, but to make sure what you read here is actually grounded in something.


The mission


I am a numbers nerd. I enjoy pulling portfolios apart, stress-testing metrics and finding where the real story hides. Same energy I put into optimizing a Diablo 4 build, just with fewer demons and more balance sheets. The mission stays simple: make investing cooler, clearer and worth caring about. No fake guru energy. No crystal ball. Just sharper context and a better way to read the market.

Areas of Expertise
Fundamental Analysis Investment psychology Investment strategy AI and data-driven investing Financial education