Definity Financial Corporation
Health
Performance
2.5
Risk
Sell
Buy
Curious about the Scores? Learn more.

Definity Financial Corporation stock rating and score history

All changes in ratings, performance and outlook tracked over time.

21.01.2026
Still winning, but momentum’s cooling a bit.
21.01.2026
Still low-risk, but small tremors appearing.
08.11.2025
From weak to decent. The first signs are finally showing.
20.08.2025
Health’s picking up. Numbers look cleaner, cash flow tighter.

Definity Financial Corporation stock price, chart patterns and momentum

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What does Definity Financial Corporation do? Business model and key facts

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Definity Financial Corporation Profile

Sector: Financial Services

Industry: Insurance - Property & Casualty

Employees (FY): 3442

Definity Financial Corporation, together with its subsidiaries, provides property and casualty insurance products in Canada. It offers personal insurance products, including auto, property, general and umbrella liability, and pet insurance products to individuals under the Economical, Sonnet, Family, Petsecure, and Peppermint brands; and commercial insurance products comprising fleet, commercial auto, property, liability, and specialty insurance products to businesses under the Economical brand name. The company distributes its products on a primarily intermediated basis, and through brokers, as well as directly to customers. Definity Financial Corporation was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.

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Company facts
Rowan Saunders
CEO
3442
Employees worldwide
shop
Performance
27.04%
Last 12 months
163.53%
Last 5 years
shop
Growth
$4,51B
Revenue year
$578,70M
Net income
shop
Valuation
$8,58B
Market Cap
15.59
Price/Earnings Ratio

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Events and news impacting Definity Financial Corporation stock

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Definity Financial Corporation fundamentals and technical analysis

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