Smart investing starts with good data. Stoxcraft scores are analytical tools, not buy or sell recommendations. This article is for informational purposes only. Make sure any investment decision fits your own situation - and when in doubt, talk to a financial advisor.

Q2 earnings season kicks off this week. PepsiCo (PEP) reports Thursday morning, Delta (DAL) follows Friday, and their Stoxcraft scorecards could not look more different.



PepsiCo (PEP): what the flat score says before Thursday's print


PepsiCo's stock has spent the past few months going nowhere. That shows up directly in its Performance Score of just 0.4 out of 10, one of the lowest readings in the beverages industry, behind Keurig Dr Pepper and every Coca-Cola bottler Stoxcraft tracks. The score is driven by a 22.67% decline over three years, not just one soft quarter, even with the stock up 1.3% over the past month.


The fundamentals tell a calmer story. PepsiCo's Health Score of 6.5 actually edges out Coca-Cola's 6.3, backed by steady free cash flow generation even as the current ratio stays thin. Analysts expect EPS of $2.19, up 3.3% from a year ago, so Thursday's earnings print needs to turn that stability into stock performance.


The entry signal reads Buy, not a coin flip either way. PepsiCo's Risk Score of 2.9 signals low risk, one of the calmest names in Stoxcraft's coverage, though the trend is dipping with the stock 16.9% below its 52-week high.


Delta (DAL): the exact opposite scorecard


While PepsiCo idles, Delta is running a completely different playbook. Its Performance Score of 8.5 ranks third among every airline stock Stoxcraft tracks, trailing only Exchange Income Corp and United Airlines (UAL). It's a multi-year story, not just a hot month: shares are up 72.78% over the past year and 80.13% over three, on top of an 11.6% gain in the past month.


The rally has cooled from its earlier peak, but it's still real, climbing rather than surging with RSI at a healthy 54.


Delta's fundamentals rank ahead of United's and far ahead of American Airlines', the strongest balance sheet among the major U.S. network carriers on Stoxcraft's scale. Its Risk Score of 5.0 signals moderate risk, meaning a higher score means more risk here, so respect the volatility behind that rally. Delta's premium-cabin strategy has quietly driven the outperformance, and the entry signal has moved all the way to Strong Buy.


What the PEP-DAL split says about this earnings season


The two setups cut in opposite directions. PepsiCo needs Thursday's numbers to prove the stability in its fundamentals is finally turning into stock performance, not just a quiet balance sheet.


Delta faces the harder math problem. Wall Street models a roughly 31% year-over-year EPS drop from rising fuel costs, so a hot score does not guarantee a clean beat when the bar for the actual print is this low.


PEP
Low-poly 3D PepsiCo (PEP) stock icon with a stylized soda bottle, symbolizing consumer staples and beverages.
137.59
-3.45%
2.9
Sell
Buy
PepsiCo, Inc.
KDP
Low-poly 3D Keurig Dr Pepper (KDP) stock icon with a stylized coffee cup, symbolizing consumer staples and beverages.
30.63
-1.11%
3.3
Sell
Buy
Keurig Dr Pepper Inc.
KO
Low-poly 3D Coca-Cola (KO) stock icon with a stylized soda bottle, symbolizing consumer staples and beverages.
82.60
-0.96%
6.3
6.1
1.3
Sell
Buy
The Coca-Cola Company
DAL
Delta Air Lines, Inc.
89.27
+2.26%
5.0
Sell
Buy
Delta Air Lines, Inc.
UAL
United Airlines Holdings, Inc.
130.57
+3.45%
5.3
9.0
4.8
Sell
Buy
United Airlines Holdings, Inc.
AAL
American Airlines Group Inc.
17.24
+4.33%
5.6
Sell
Buy
American Airlines Group Inc.


The Stoxcraft scoring system breaks down the methodology behind every number above. Either way, this week is the first real gut check of the season for both stocks.


Stoxcraft scores are quantitative indicators based on Financial Modeling Prep data, not investment advice or a recommendation to buy or sell. Investing involves risk, including loss of principal. Always do your own research before making investment decisions.

Key Facts

  1. PepsiCo reports Q2 earnings Thursday, July 9, before the open.
  2. Delta reports Q2 earnings Friday, July 10, before the open.
  3. PepsiCo's Performance Score sits at just 0.4 out of 10.
  4. Delta's Performance Score of 8.5 ranks third among airline stocks.


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Patrick Janisch
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What does it mean?

positive
Positive Impact
  • Record Financials: Record services revenue and a significant EPS increase are signs of strong financial health, usually boosting investor confidence and potentially stock prices.
  • Growth in Active Devices: Over 2.2 billion active devices enhance Apple's ecosystem, promising more revenue from services and sales, thus attracting investors.
  • Shareholder Returns: Dividends and buybacks signal management's confidence in Apple's profitability, positively affecting stock prices.
positive
Negative Impact
  • Record Financials: Record services revenue and a significant EPS increase are signs of strong financial health, usually boosting investor confidence and potentially stock prices.
  • Growth in Active Devices: Over 2.2 billion active devices enhance Apple's ecosystem, promising more revenue from services and sales, thus attracting investors.
  • Shareholder Returns: Dividends and buybacks signal management's confidence in Apple's profitability, positively affecting stock prices.
Curious about how the latest news affects your investments? We break down the key points, highlighting the good and the bad, so you can make smart moves.
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