Dividend yield tells you how much income a stock pays compared to what it costs today. It’s calculated by dividing the annual dividend by the current share price.


Think of it like the interest rate on a passive reward. You hold the asset, and the yield shows how much cash it kicks back each year.

Dividend yield helps compare income across different stocks. It’s especially useful for investors focused on steady cash flow rather than pure price gains.


A reasonable yield can add stability during volatility and support long-term strategies like buy and hold. But yield should always be viewed alongside business quality and sustainability.

Dividend yield is expressed as a percentage:


  1. Higher yield: more income, but potentially higher risk
  2. Lower yield: less income, often paired with growth or stability
  3. Rising yield caused by a falling price can be a warning sign
  4. Sustainable yields are supported by strong cash flow

Context matters more than the number alone.

A common mistake is chasing the highest yield. Extremely high yields can signal trouble, not opportunity.


Another error is ignoring total return. A solid yield won’t help if the stock price keeps declining due to weak fundamentals.

On Stoxcraft, dividend yield appears on stock pages and in financial summaries focused on income and valuation.


It’s also referenced in portfolio insights and Academy content covering dividends, income strategies, and how yield fits into long-term portfolio construction.

Comparing high dividend yields across established companies

MO
Low-poly 3D Altria (MO) stock icon with a stylized cigarette, symbolizing consumer staples and beverages.
67.03
+1.68%
2.0
Sell
Buy
Altria Group, Inc.
BTI
Low-poly 3D British American Tobacco (BTI) stock icon with a stylized tobacco leaf, symbolizing agriculture and food supply.
60.44
+0.18%
1.8
Sell
Buy
British American Tobacco p.l.c.
IBM
Low-poly 3D IBM (IBM) stock icon with a stylized striped letters, symbolizing technology and software.
258.31
-5.31%
3.3
Sell
Buy
International Business Machines Corporation
T
Low-poly 3D AT&T (T) stock icon with a stylized globe, symbolizing industrials.
29.04
+1.98%
2.9
Sell
Buy
AT&T Inc.
VZ
Low-poly 3D Verizon (VZ) stock icon with a stylized signal bars, symbolizing telecom and connectivity.
49.79
+1.66%
1.9
Sell
Buy
Verizon Communications Inc.