Why losses feel worse than they should

Why losses hurt more than wins help

You’re down 5%. It feels awful.

You’re up 5%. It feels… fine?

That’s not you being dramatic. That’s your brain doing what it always does. It protects you from pain, even when it gets in the way. Losses hit harder than gains feel good. And in investing, that bias can cost you real money.

You check your portfolio, see red, and instantly want to act. Sell, exit, avoid more pain.

But that reaction often makes things worse. The brain doesn’t care about your long-term strategy.

It just wants relief now.

This Skill breaks down why loss aversion feels so intense, and how it quietly ruins good plans by making you flinch at short-term moves. You’ll learn to spot this pattern before it tricks you into selling too soon or giving up on a strategy that’s still working.

Because the real game isn’t about avoiding red.

It’s about staying calm when red shows up.

Here’s how to stop mistaking a dip for disaster and start seeing it for what it really is.